Media Perception Audit

Media perception auditing is done to understand the image constraints of a brand and strategize accordingly. Crucial information, like how a brand is perceived by its target audience compared to its competitors can be obtained by this method. By gathering data from customer feedback, reviews, social media mentions, analysis and surveys, valuable insights are gained and desired features can be pointed out.

What we offer?

We gather data from different sources and then use it to develop more effective value propositions and marketing strategies. Perception auditing helps brands to understand the following:

• How the brand is performing and what is the perception of the target group?
• Identify areas of improvement, so the brand can gain competitive advantage.
• Create targeted marketing strategies that resonates with the target audience.