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Corporate Communications and Public Relations both deals with communication with various public but there are key differences between the two fields.
Corporate Communications is about communicating with various internal and external stakeholders of an organisation. Whereas , Public Relations is about managing the relationships between an organisation and its target audience. But in most cases, these two components work in collaboration. Both discipline seek to build and maintain relationship with key stakeholders and both use various tools and tactics to do so.
There are three major branches of corporate communication that work in tandem – management communication, marketing communication and organizational communication. We effectively blend these to increase an organization’s profitability.
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